Well, fashionistas know really well what Limited edition product means, but here folks, let me say that Nike made a few step forward into the future!

1500 unique Nike Mag “Back to the future” style, an ebay bid opened for 10 days, The Michael J. Fox Foundation: Not only They created a unique pair of sneakers but decided to maximize the Nike lovers’ addiction for social causes. I know it might appear as a simple Cause Related Marketing initiative but lets be honest: a Business is a Profit organization! “Doing something is better than doing nothing”, isn’t it like that? Don’t You agree?

Looking forward eagerly for more rather futuristic answears to rather present issues…

Yours, Alessandro Gambera



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