WEDDAR: How does it feel?

What is the weather like today? Umbrella, yes or not? Is it going to be windy at the beach?

How many time we have thought in this terms. Well personally, thousands. Moreover, we have taken several wrong decisions, basically considering our local or national weather forecast service infallible. But, as of 3 weeks, two brilliant 2.0 young brains from Portugal decided to chance the pace. How? Simply following the current social media principle: ask to the person next door (or better, next byte!).

Weddar, this is the name of the new app that will give you instantly insights about the weather conditions anywhere in the world, any seconds. Everywhere there is an Iphone’s advocate, the app automatically geolocates them and he, or she, can log in and give, or ask for, an instant report on the weather over a specific city, village or drain of the globe! Weddar turns reporting into a competition. You earn points for “checking in” and then you get into a chart. If you get into top 50, well, apply for BBC weather! Finally, You can also share your reports on Twitter and Facebook, giving out some really useful info.

Yes, I know folks…Anybody who does not own a Jobs jewel won’t get the chance to play the game. No panicking! Ricardo Fonseca and co-founder Gonçalo Catarino confirm that an Android version is on its way and more is yet to come.

So, who tells me what is the weather like now in Milan’s centre?…wait you there!

Yours faithfully…Alessandro Gambera



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