VERTU: “Life. Beautifully arranged”

What is really the point of buying a 10.000 euro mobile? Let’s try to figure it out!

Conceived in September 98’, as Nokia’s spin off, the aim of Perry Oosting, Vertu’s President, was quite clear: create a unique handcrafting company for a unique and time poor clientele.

The B-day: January 2002 with Paris and its majestic Eiffel tower as background. Signature, the first family of luxury phones, whose “sea of sapphire” screen takes more than two weeks to be created in a 2000°C furnace, went almost immediately sold out. The designer Frank Nuovo, the mind behind the sketches, pulled “another ultimate item” off. From now on, 200 highly-skilled craftsmen have been working hard to coalesce finest materials as exotic leathers, stainless steel or diamonds, into only one handset. 2004 brought to the market a version inspired by high performance sport cars, Vertu Ascent. The next few years had seen carbon fiber, diamonds, titanium and a digital back-up fortress enriching, if possible, Vertu’s phones. Then, a Signature refreshment, the brand-new AscentTi and a partnerships with Ferrari and Busheron widened the portfolio. Finally, the Constellation Quest Smartphone, was released in October 2010.

Now: why should we prefer Vertu to a cheaper 600€ Steve Jobs mobile? Cause of diamonds and titanium? Maybe, albeit It does already exist a 3,2 million dollar IPhone! So? What makes special Vertu’s handcrafts is the bespoke service that each customer receives. In need of a ticket for tonight already sold out Superbowl game? An elephant for an outstanding party? Technical assistance at 3 a.m.? From Vertu Concierge, to Vertu city brief, and Vertu select, you will find the utmost tailored service that best suits your needs. You can have 24 hours dedicated lifestyle manager that arranges all you extra-work life. And also a personal news writer!

So, an indestructible “Mission impossible” alike gadget, assembled and personally signed by its master, might be rewarding and distinctive. But in a World where we are used to saying that “time is money”, well, a tailored time-saving services is priceless, maybe even worthier than 10.000€…

And you people, what do you reckon? Let’s share for the love of…. knwoledge!!! Stay tuned!



5 Replies to “VERTU: “Life. Beautifully arranged””

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